Saturday, May 10, 2003

I'm Used To Early Being Late
Jenn was kind enough to tell me about Adobe's "Creativity Without Limits" conference a few weeks back. Adobe has been aggressively spreading the word about InDesign while the folks at Quark try to get their act together. The last stop of the eight city tour was the Hotel del Coronado down in San Diego.

Unfortunately, registration started at 8am. And the hotel is two hours away. That meant I was going to see the other side of morning for the first time in quite a while. I have never used InDesign but I have heard from customers in the store about the hell that is Xpress and why they are looking to Adobe for salvation. The InSight from the seminar might be worth the trip. And they would certainly have cookies, which makes just about any journey worthwhile.

I met up with Jenn at her place and we hit the road. Thankfully, she offered to drive. Surely pedestrians would have been in danger if I was behind the wheel at such an hour.

After a free continental breakfast, they started in with a presentation that shook my perceptions of Quark to the core. It really is trapped the dark ages. The last remaining gasps of a dying era. Maybe I saw a few too many transparencies and drop shadows. Maybe they spiked the cookies. Whatever they did, I was convinced, poised and ready to throw down an obscene amount of money for the future of publishing.

I snapped a few photos throughout the day. To my knowledge, Jenn and I were the only ones taking pictures. I may have also been the only one there who was fresh out of business cards.

After we made the trip back home, we capped off the day with a little NBA playoff action, a cup of hot chocolate and some tasty food from A's Burgers.

Quite a nice day overall.


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